Local SEO and Google Business Profile
Practical improvements to your website's SEO, and help keeping your Google Business Profile accurate, active and answered.
Short answer: Remidiy's local SEO service makes practical on-page and technical SEO improvements to your website and helps you run your Google Business Profile: setting it up, keeping hours and services accurate, adding posts and photos, monitoring reviews and writing considered responses.
It's for businesses whose customers find them through Google Search and Maps. Your customers may be local; we work with businesses anywhere in the United States. Setup is a fixed one-time price, and ongoing work is a monthly subscription tier.
Local search has two halves that have to agree with each other. Your Google Business Profile (the listing that appears in Maps and in the panel beside search results) is often the first thing a customer sees. Your website is where they check whether you're the right choice. When the hours, services or phone number differ between the two, customers lose confidence, and so does Google.
What's included
On your website
- On-page SEO improvements. On-page SEO is what's written on each page: page titles, descriptions, headings and content that say clearly what you do and where.
- Technical SEO improvements. Technical SEO is how the site is built: whether search engines can crawl and index it, how fast it loads, and the structured data (schema) that describes your business to machines.
On your Google Business Profile
- Setup, or help taking control of a profile you already have.
- Accurate hours and services, kept in step with your website.
- Profile posts and photos, so the profile reflects what your business is doing now.
- Review monitoring and considered responses, so customers who take the time to write get a thoughtful reply.
How it works
- Audit. A short discovery call, then a written audit of where you stand online, covering your website and your profile. Together we work out which pieces you actually need.
- Build. We make the improvements you chose, on their own or with a new site, automation or email. Fixed scope, fixed price, quoted up front.
- Manage. A monthly subscription tier matched to what we're managing for you, so your profile and site keep getting attention every month, not just on launch day.
How pricing works
A one-time setup fee covers the audit, the build work and onboarding, including your Google profile. It's a fixed scope at a fixed price, quoted after a short discovery call. A tiered monthly subscription covers ongoing updates, tuning, monitoring and support. We don't publish dollar amounts, and there's no hourly billing and no surprise add-ons.
How Google ranks local businesses
Google says local results are based mainly on three things (Google: tips to improve your local ranking):
- Relevance
- How well your profile matches what someone searched for. Complete, accurate categories, services and descriptions help.
- Distance
- How far you are from the searcher or the place they named. You can't change this.
- Prominence
- How well known your business is, based on signals such as how many websites link to you and how many reviews you have.
That's why good local SEO is mostly unglamorous: accurate information everywhere, a website that clearly supports the profile, and steady activity over time.
What good local SEO looks like, and the red flags
Whoever does yours, the work should follow Google's own rules. A few that catch businesses out, from Google's guidelines for representing your business:
- Use your real business name. The name should match what's on your storefront, website and stationery. Google says including unnecessary information in the name isn't permitted and can get the profile suspended, so don't add extra keywords or locations.
- Service-area businesses hide their address. If you travel to customers rather than serving them at your premises, Google says to hide your business address and set a service area instead.
- No incentivised reviews. Google removes reviews posted in exchange for payment, discounts or free services (Google Maps content policy). Ask for reviews plainly instead.
- Reply to reviews. Google lets you respond to reviews from your profile (Google: manage customer reviews). A calm, specific reply to a bad review often matters more to the next reader than the review itself.
The biggest red flag is a guaranteed ranking. Google's own advice on hiring an SEO is blunt: no one can guarantee a #1 ranking on Google (Google Search Central: do you need an SEO?).
Questions to ask any SEO provider
- Who will own the Google Business Profile, and will I keep owner access?
- What exactly will you change on my website, and on my profile?
- How will you keep my hours, services and phone number consistent everywhere?
- Who writes review replies, and do I see them before they're posted?
- How will I know what was done each month?
What to have ready
- Access to your Google Business Profile, or the Google account that created it, if one exists.
- Your exact business name, address and phone number as you want them shown everywhere.
- Regular and holiday hours, and the full list of services you offer.
- If you travel to customers, the towns or area you cover.
- Recent photos of your work, team and premises.
Free tools and guides
Start with the free website checker: its SEO and AI search tabs show what search engines and AI tools can see on your site. Then work through these:
- Google Business Profile checklist
- On-page SEO basics
- Title tags and meta descriptions
- Indexing, robots.txt and sitemaps
- Structured data (schema)
- AI search visibility
- Contact and trust signals
Sources
- Google Business Profile Help: tips to improve your local ranking on Google
- Google Business Profile Help: guidelines for representing your business on Google
- Google Business Profile Help: manage customer reviews
- Google Maps user-generated content policy: prohibited and restricted content
- Google Search Central: do you need an SEO?
Common questions
How does Google decide which local businesses to show?
Google says local results are based mainly on relevance, distance and prominence. You can't change distance, but an accurate, complete profile and a clear website help with relevance, and reviews and links from other websites help with prominence.
Can anyone guarantee my business a top spot on Google Maps?
No. Google itself says no one can guarantee a #1 ranking, so treat any provider who promises one with caution. What you can control is accuracy, completeness and how active and responsive your profile is.
Should I reply to every Google review?
Replying to reviews, good and bad, shows customers you're listening. Keep replies short, specific and calm, never share a customer's private details, and take disputes offline with a phone number or email.
Can I offer customers a discount for leaving a Google review?
No. Google's Maps policy doesn't allow reviews given in exchange for an incentive such as payment, discounts or free services, and it removes them. Asking politely, with no reward attached, is fine.
What does local SEO from Remidiy include?
On-page and technical SEO improvements to your website, plus Google Business Profile help: setup, accurate hours and services, posts, photos, review monitoring and considered responses. Setup is a fixed one-time price; ongoing work is a monthly subscription tier.
Book a free discovery call. Send us your business name and website, and we'll look at your site and your Google profile together. We reply within one business day, usually sooner. Contact Remidiy, email [email protected] or call (914) 222-3310.